Most businesses are pretty particular about where they are spending their advertising budget each month. No matter what your business size is, advertising budgets aren’t an unlimited resource, and it is important for all business owners to ensure their money is being spent wisely. This can make it difficult for an owner to take the jump into social media marketing, especially if they aren’t frequent users of these platforms themselves.
Over 230 million people in the U.S. log in to at least one social media account every day. As the popularity of social media platforms only continues to rise, they present an ever-expanding opportunity for businesses to market their target customers in places where the average user spends more than two hours a day scrolling through their feeds.
Social media marketing is one of the most effective and most affordable forms of digital advertising available to business owners today. If you aren’t utilizing social media marketing, you’re missing out on an incredible marketing opportunity for your business. Here are some reasons that social media marketing is a must for your business.
Six Reasons Your Business Should Invest In Social Media
- It grows brand awareness.
People can’t become your customers if they do not know about your business. Social media is a fast and easy way to help boost your visibility to relevant users, helping you to reach a wide audience with little time and monetary investment. Business profiles are totally free across all social media platforms, giving you the option to simply post content to build followers. If you want to give your social media efforts an extra boost, you can run paid advertising through these platforms to reach people who might not otherwise see your content.
- It allows you to engage with your customers
Being able to engage with your customers is one of the best ways to grab their attention and convey your brand message. Social media presents an instantaneous way for businesses to engage and interact with their customers, helping to generate interest and establish your business as one that cares about more than just a customer’s money.
- It builds customer loyalty.
Building customer loyalty is one of the cornerstones of a solid marketing plan. When your business has a social media presence, it is easier for their customer to find and connect with you. Customers like the idea of supporting a brand that aligns with their tastes and ideals. By engaging your customers with relevant posts about your products or sales, you help them to develop a bond with your company. And when consumers follow a brand on social media, they are 87% more likely to visit the brand’s website, and are 77% more likely to buy from that brand.
- It helps direct traffic to your website.
Relying on search engines for all of your website traffic limits your opportunities for growth. Social media marketing gives your business another way to build more diverse inbound website traffic. Providing your customers with valuable content on your social media channels gives them a reason to click through to your website to check out a new product, or learn more about your business. The more content you add, the more reasons your customers will have to visit your website.
- It can help improve your SEO rankings.
If you’re serious about your digital advertising, then you’re already focusing on improving your search engine rankings. But did you know that your social media presence can have an effect on your ranking? Having a strong social media marketing presence can help signal search engines that you’re a trustworthy business that is providing quality content, and help raise your rankings in organic search results. In addition, when someone searches for your business specifically, your social media feeds will likely show up on the first page of results, encouraging them to follow your brand’s pages.
- It can help you gain new insights on customers.
Utilizing social media helps you to better understand what your target customers’ online behaviors look like. By looking at what your customers are saying on your posts, you can gain a better understanding of what they care about when it comes to your business. This can help you to generate more content around topics they enjoy, as well as make changes that will increase customer satisfaction. Some social media platforms have an analytics platform that can help you see which of your posts are most popular with your audience, as well as what ads are performing the best. All of this information can help you to hone your social media marketing campaigns to maximize their effectiveness to generate conversions.
I hope this article has helped to clear up any doubts you had about the effect a social media marketing campaign can have on your business’s advertising efforts. If you have any additional questions, or would like a quote for social media marketing services for your business, feel free to contact me anytime!
Amanda
AmandaRCraft@gmail.com
Amanda R. Craft 